Hi, I’m Silke

I help shape ambitious digital products from early ambiguity to clear direction, working across AI, strategy, research, data, visual craft and code. I turn complex ideas into tangible experiences — and help teams build the confidence to make them real.

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  • 2025
  • XING
  • 20M+ members
  • AI strategy
  • B2C + B2B
  • Product vision

Shaping an AI-first hiring journey

I translated an ambitious product strategy into a tangible end-to-end vision for B2C and B2B hiring experiences.

See the vision
  • 2022–2025
  • XING
  • 20M+ members
  • AI search
  • Product systems
  • Award winner

Reimagining search — from redesign to AI

Over three years, I led the evolution of search from a fragmented interface into a focused, AI-ready product system.

Follow the shift
Information architecture sketches and post-its
  • 2023
  • XING
  • User research

Turning uncertainty into better decisions

I mapped which information helps users act with confidence — and where product guidance can reduce hesitation.

Coming soon
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  • 2018–2021
  • XING
  • 20M+ members
  • Product-led rebrand
  • Design system
  • 300+ internal users

The product is the brand

I helped shape a product-led redesign from early provocation to company-backed design language — later systemised as XING design language.

Coming soon