Hi, I’m Silke
I help shape ambitious digital products from early ambiguity to clear direction, working across AI, strategy, research, data, visual craft and code. I turn complex ideas into tangible experiences — and help teams build the confidence to make them real.
Shaping an AI-first hiring journey
I translated an ambitious product strategy into a tangible end-to-end vision for B2C and B2B hiring experiences.
Reimagining search — from redesign to AI
Over three years, I led the evolution of search from a fragmented interface into a focused, AI-ready product system.
The product is the brand
I co-created a product-led redesign that turned XING’s brand into a company-backed design language — later systemised into a design system.
Scaling a design language into a system
I co-created XING’s design system from its new design language — turning visual principles into reusable components, documented patterns and shared product standards.
Designing the visual world of JSConf EU
I created conference identities and event systems for JSConf EU, CSS Conf EU and JS Unfconf — scaling key visuals across websites, stage graphics, badges, merchandise, print assets and live-event touchpoints.