Hi, I’m

Silke

I shape ambitious digital products from early ambiguity to clear direction — working across AI, strategy, research, data, visual craft and code. I wake up every day wanting to create something. I am a proud nerd, insatiably curious and happiest when I’m learning.

Building the scene…

  • 2022–2025
  • XING
  • 20M+ members
  • AI strategy

Shaping an AI-first hiring journey

I translated an ambitious product strategy into a tangible end-to-end vision for B2C and B2B hiring experiences.

Building the scene…

  • 2022–2025
  • XING
  • 20M+ members
  • AI search

Reimagining search — from redesign to AI

Over three years, I led the evolution of search from a fragmented interface into a focused, AI-ready product system.

Building the scene…

  • 2019
  • JS Conf
  • Conference identity
  • Event branding

Designing the visual world of JSConf EU

I created conference identities and event systems for JSConf EU, CSS Conf EU and JS Unfconf — scaling key visuals across websites, stage graphics, badges, merchandise, print assets and live-event touchpoints.

Building the scene…

  • 2018–2021
  • XING
  • 20M+ members
  • Product-led rebrand

The product is the brand

I co-created a product-led redesign that turned XING’s brand into a company-backed design language — later systemised into a design system.

Building the scene…

  • 2018–2021
  • XING
  • 20M+ members
  • Design system

Making design reusable

I co-created XING’s design system from its new design language — turning visual principles into reusable components, documented patterns and shared product standards.