Hi, I’m

Silke

I shape ambitious digital products from early ambiguity to clear direction — working across AI, strategy, research, data, visual craft and code. I wake up every day wanting to create something. I am a proud nerd, insatiably curious and happiest when I’m learning.

I turn ambiguity into clear digital products — blending AI, strategy, research, data, visual craft and code. Proud nerd. Insatiably curious. Happiest when learning.

Building the scene…

  • 2025
  • Visionary work
  • B2C + B2B
  • AI strategy

Designing a 0→1 AI hiring journey

I translated an ambitious product strategy into a tangible end-to-end vision for B2C and B2B hiring experiences.

Building the scene…

  • 2022–2025
  • XING
  • 20M+ members
  • AI search

Search, redesigned for AI

Over three years, I led the evolution of search from a fragmented interface into a focused, AI-ready product system.

Building the scene…

  • 2019
  • JS Conf
  • Conference identity
  • Event branding

Designing JSConf EU

I designed the visual world of JSConf EU over several years — scaling the identity across web, stage, print, merchandise and live-event touchpoints.

Building the scene…

  • 2018–2021
  • XING
  • 20M+ members
  • Product-led rebrand

The product is the brand

As one of three core designers, I initiated a Hackweek idea that grew into XING’s company-backed design language.

Building the scene…

  • 2018–2021
  • XING
  • 20M+ members
  • Design system

Making design reusable

I co-created XING’s design system from its new design language — turning visual principles into reusable components, documented patterns and shared product standards.